August 23, 1930 ~ February 28, 2019
Roger Eldon Bacon
Businessman and local legend Roger Eldon Bacon passed peacefully Thursday morning, February 28, 2019. Born on August 23, 1930 in Los Angeles to Lester and Marion Bacon, Roger graduated from Redondo Union High School where he excelled in all sports, especially basketball. Later, he was recognized as one of the Top 100 notable Redondo Union High School graduates alongside his brother Robert (“Bob”) Bacon who was a champion track and field competitor. After high school Roger played basketball for the University of Southern California. Ever the entrepreneur, Roger started his own foreign import business BB Sales, selling MG’s, Porsches, and Volkswagens. He then worked full time for his family’s car dealership, Les Bacon and Sons of Hermosa Beach, where he gained notoriety for his high energy ads on KTLA-TV encouraging viewers to "Get off your couch and get on down to Bacon Ford!" A syndicated comic strip made a joke about the motto, which was framed in Roger’s home for years after. The dealership became one of the biggest Ford dealers west of the Mississippi.
Anyone who has known Roger would agree that his tenacity in business can’t be overstated. After his car dealership days, he became a successful real estate developer. His ownership and management of the Park Pacific Shopping Center on Pacific Coast Highway and Aviation Boulevard was one of his proudest achievements. Always the showman, Roger once staged a parade down PCH for the opening of the McDonalds while riding on an elephant. He worked for years to bring a Trader Joe’s to Hermosa Beach, which opened in 2016. If Roger had his signature twinkle in his eye you knew whatever he was planning was going to happen sooner or later.
Roger was also an engaged community leader. Most notably, he created the Hermosa Beach Surfer’s Walk of Fame in 2003. He was also active in fundraising for the Hermosa Beach Educational Foundation. Roger loved to travel throughout Hawaii, Alaska, and Los Barriles, Baja Mexico and was a frequent visitor of Sam’s Spa in Desert Hot Springs. He was a skilled sport fisherman and free diver. His children Robin and Steve fondly remember snorkeling excursions in Maui where once they had to run out of the water because Roger was being chased by a shark. Roger will be greatly missed but remembered always for his unflappable determination, keen understanding of business, support for his family, and his great love for Hermosa and Redondo Beach.
Roger is survived by his brother, Robert S. Bacon; his son, Stephen Fleming Bacon; his daughter, Robin Bailey (Bacon) Geissler; his son-in law, Robert Nation; his granddaughter, Lauren Geissler Giometti; his grandson-in-law, Joseph Giometti; his great grandson, Jack Giometti; his great granddaughter, Georgia Giometti; and nephews Bruce Robert Bacon, Lester Campbell Bacon, Eric John Bacon, many grand nieces and nephews, and cousins Joan Rechsteiner and Philip Wilmott.
Get off your couch and attend the memorial reception held March 17, 2019 at 11:00 am at the Palos Verdes Golf Club. In lieu of cards or flowers, the family requests that any donations be made to the Hermosa Beach Educational Foundation (www.hbef.org/donate-now)
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